Counter Collaborative

Cooking Philosophy

I approach cooking with casual discipline: keep an eye on technique but steer clear of anything fussy unless tradition demands it (see: ramen, pozole, cassoulet, etc.). I regard taste and texture as the twin foundations of every dish, and generally reach more for vegetables than meat in my own cooking. My palate leans Mediterranean & Middle Eastern; I love traditional spice combinations used in bright, modern settings for a fresh take.

Photography Philosophy

I style my shoots for a lived-in feel, placing a premium on food that looks delicious and approachable, in a setting that invites the viewer to take a seat at the table.

Details & Deliverables

Every project will start with a conversation about your brand’s (or brand collaboration’s) needs; we’ll customize the shoot from there to see how many of those needs we can address in one go. Treat the below breakdown as a starting point so you have a ballpark sense of what I mean by bang-for-your-buck.

Single brand shoot, focus on web/print content — $200 (base price)

• Five styled photos with mix-and-match content to fit your needs (i.e. recipe process, finished dish, recipe with branded product, lifestyle photos with branded product, etc.—see example photos)

Single brand shoot, focus on social media content — $235 (base price)

• One 30-60 second Reel showing cooking process

• Five styled photos, with mix-and-match content to fit your needs

Collaboration with multiple brands — $165 per brand (base price)

• One 30-60 second cross-branded process Reel (shared among all brands)

• Five styled photos for each brand, mix-and-match content for each brand’s needs

The whole shebang — $1500 - $2500 (base price)

• You need a lot of assets; maybe you’ve just upgraded to new packaging, maybe you’re ready to overhaul the vibe of your website or social feeds, maybe your brand just blew up and you’re hungry for content. I can help.

A la carte pricing (only available as add-ons to the above packages):

• You’d like me to develop a recipe (+$50-100)

• You have a recipe that’s 90+% ready to go, but needs some measurement confirmations or final testing (+$0)

• Your recipe is fussy (+$25-50)

• You are fussy [read: we need more than 3 rounds of revisions to finalize assets] (+$25-100)

• Additional mix-and-match styled photos (+$25/per photo)

• Additional 30-60 second Reel with content parallel to initial Reel (+$50)

• Copywriting for recipes, blogs, social posts, etc. ($0.20/word, 50 word minimum)

• You need this done, like, yesterday (+$25-75)

• Collaboration “lite” - i.e. I throw in a trendy splash of this or a fancy dollop of that so you can blow up the socials of “reach” brands—more established brands that are destined to be your BFFs, they just don’t know it yet. (+cost of product)